Facebook, Twitter, Instagram, SnapChat, Pinterest, LinkedIn… just a few of the more popular social media channels that consumers use every day! Social media is a powerful outlet to connect with your existing and  potential customers. It’s easy to get a little lost in the sea of social media when it comes to getting started (and keeping up)!

There are now more than 50 million small businesses using Facebook Pages to connect with their customers alone! Imagine your brands potential when you step outside of the world of Facebook and grow your presence through other channels as well!

From platforms to types of content the possibilities are pretty endless and no one wants to paint a bad picture for their brand online; let’s face it what you put out in the world of social media stays out there.

Did you know, visual content like videos and images are more than 40 times more likely to get shared on social media than other types of content? (Source: HubSpot) Facebook Live, YouTube, SnapChat and other video sources are shareworthy outlets to really connect and leave an impression on your audience.

And it’s not just the visual but also the hashtags, or better yet the hashtag strategy that you employ, helps you to stand out and stick with audience.

Speaking of audience are you targeting in on the right prospects with social advertising? Define the ideal audience and analyze how your advertising is working to gain visibility, drive sales and increase your customer engagement. According to Forbes, over 4 million small businesses pay for social media advertising on Facebook.

As exciting as social media is for a small business it can also be time consuming and a little overwhelming. Let the FMDi team help! Whether it’s starting from scratch, revamping your social presence, keeping up with daily grind or developing a new approach to get in front of your customers we’ve got you covered.

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